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How does Apple transfer your data to its cloud artificial intelligence servers? Be extremely careful, it claims.

for many years, Apple sees privacy as its main advantage Outperform competitors like Google and Microsoft. Rather than relying on cloud processing to improve or organize your images, which would require sending your photos to Google’s servers, Apple handles these tasks directly on your device. But with Apple information, the company’s view on artificial intelligence, the company is stepping out of its comfort zone through “private cloud computing”. It says “private” right in the name, so it must be secure, correct?

While Apple AI will run some models locally, it will occasionally need to send data to Apple’s servers to fulfill complex requests. So how does the company combine this with its previous stance on security?

Craig Federighi, Apple’s senior vice president of software engineering, said the company is very careful about how data is sent to its servers. “You have confidence in the cloud…with private cloud computing, the risk is greater,” he said in a WWDC 2024 conversation with Apple’s head of artificial intelligence John Giannandrea and YouTube influencer iJustine.

During the WWDC keynote, Federighi showed how Apple AI helped him reschedule a meeting and determine whether he could still attend his daughter’s dance recital. Apple AI was able to determine who his daughter actually was, where she was traveling, and her estimated travel time from his meeting.

Federighi said that Apple will not transfer all your data to the cloud, but will only upload the most important information relevant to your Apple AI query. Additionally, your server request is anonymous because it uses iCloud Private Relay. Federighi also pointed out that Apple’s cloud servers have no permanent storage and no ability to save logs.

To make things more secure, private cloud computing servers are running software with published images for review by security researchers, Federighi said. Apple Intelligence devices can only communicate with servers running these approved images – if there are any changes to the server, local devices will need to be updated to see them.

The process can be a little limiting, but that’s exactly the point. Federighi calls it an “increase” in the level of trust you have in server computing. “It’s important that you know that no one — not Apple or anyone else — has access to the information used to process your request,” he said.



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