Tuesday, July 16, 2024
HomeTechnologyGadgetsApple Blog TUAW Returns as an Artificial Intelligence Content Farm

Apple Blog TUAW Returns as an Artificial Intelligence Content Farm

The Unofficial Apple Blog (TUAW) is back online after being closed for nearly a decade. But the once-venerable Apple news source appears to have been transformed into an artificial intelligence-generated content farm by its new owners.

The site ceased operations in 2015, but in the past week began posting “new” articles, many of which appear to be nearly identical to those published by MacRumors and other publications. But these posts were signed by writers who last worked for TUAW more than a decade ago. The website also has It had the name of the former writer and what appeared to be an artificial intelligence-generated photo.

Christina Warren last wrote for TUAW in 2009. Rough strategy from an article on Threads. “Someone bought the TUAW domain, filled it with AI-generated slops, and then reused my name from work when I was 21 years old to try to pull off some SEO scam that won’t even work in 2024 because Google has changed Algorithms,” she wrote.

TUAW originally launched in 2004 and was later shut down by AOL . Much of the site’s original archives can still be found . Yahoo, which owns Engadget, sold the TUAW domain to an entity called “Web Orange Limited” in 2024, according to a statement on the TUAW website.

Notably, the sale does not include the TUAW archives. However, Web Orange Limited seems to have found a convenient (albeit legally dubious) way to solve this problem. “The new team at Web Orange Limited is committed to revitalizing its heritage and has carefully rewritten the content of the archived version on archive.org, ensuring that TUAW’s rich history is preserved while updating it to meet modern standards and relevance,” the website states. The content is as follows state.

TUAW did not specify whether artificial intelligence was used in these “rewrites,” but it did original file About Engadget and “Rewrite” About TUAW This shows that Web Orange Limited put very little effort into this task. “The article ‘Rewrite’ wasn’t even given the correct name,” Warren told Engadget. “It gave me content dating back to 2004. I didn’t start writing articles for the site until 2007.”

TUAW did not immediately respond to emailed questions about its use of artificial intelligence or why it used former writers’ bylines with AI-generated profile photos. Yahoo did not immediately respond to a request for comment.

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